Date: 1/10/2018

Time: 10.00 A.M to 12 PM

Venue: Central Library AV Hall

No. of Participants: 75

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Description of the Event/Objective:

The program started with a prayer song.

Mr. Sastharam Ravendhran, interacted with the students of ED Cell about the “Art of Entrepreneurship” and his experience throughout the sail of success and failures.

The speaker started off with the notion of “Your Art is Your Business “

He threw lights on, aspect of entrepreneurship as Artists, like entrepreneurs, have a product or idea to sell, and they need to get out into the marketplace. In order to do this, artists need (at the very least) basic business skills and a willingness to approach selling art as any entrepreneur would.

He Continued his speech by stating, If you’re serious about building a sustainable art career, there are definitive steps you need to take to build and maintain your business.

Your idea or your approach to your work is ultimately what you will be putting out in the market. By determining what it is you do, how you do it, and the content, subjects, and form/media, you will be defining your signature style. Once you have developed a style, you can then present it seamlessly to your audience. By defining your brand or style, you are unwittingly determining your audience.

Also, the speaker highlighted, for example, that buyers will be different at local art fairs than at trade shows or galleries. By identifying your audience early, and re-evaluating often, you’ll be better able to keep up with demand, price your work, and know where to spend your precious time selling (and more importantly where to avoid).

Also he gave insights on many aspects of entrepreneurship. The session ended with question and answers with full energetic way of interaction

At last the session ended with a vote of thanks given by the student coordinator.